Zomato launches its subscription-based service ‘Zomato Gold’ in India

Online restaurant guide and food ordering platform Zomato has launched its premium, subscription-based programme, Zomato Gold in the country.

As part of the programme, subscribers will get access to complimentary food and drinks at over 1,200 top-rated restaurant partners, when they place an order. The service—which was launched in the UAE and Portugal earlier this year—will be available at an inaugural price of Rs 299 (three months) and Rs 999 (12 months).

“We are super excited to bring Zomato Gold to India, and are sure our users, as well as restaurant partners, are both going to find this hugely beneficial,” Zomato founder and CEO Deepinder Goyal said. He added that to start with, restaurants and bars across Delhi NCR, Mumbai and Bengaluru have been added and “Gold” will be extended to other Indian cities over the next few weeks.

While its availability in UAE is limited to drinks and in Portugal specific to food, Indian subscribers can avail both food and drinks through Zomato Gold - note, the programme is only for dining out, and not for home delivery. Once the subscribers place an order at the Gold Food partner restaurants or Gold Drinks partner restaurants, they are provided with a complimentary dish or up to two complimentary drinks. Additionally, Zomato Gold members get access to curated food and drink events.

Zomato Gold will be available through two memberships plans – three month plan priced at Rs 599 and an annual 12-month plan at Rs 1499.