Yuvraj's Vyomo to be rebranded

Vyomo, a mobile app based beauty and wellness platform funded by the famous cricketer Yuvraj Singh's venture startup - YouWeCan - will now be a part of Country’s largest offline salon chain, Naturals. Naturals have acquired controlling stake in Vyomo with an investment of Rs 100 Crore. The amount will be utilized to develop technology and expand aggressively to meet customer demand.

Vyomo, doorstep beauty services aggregator will rebrand itself as Naturals; however, Vyomo’s management will remain the same with a decent representation on the board seat of this combined entity. The deal will give Vyomo access to a much larger market; it will also provide Naturals with an entry into the on-demand beauty services space.

On this unique collaboration, where an offline salon chain is joining hands with an online beauty services aggregator, Vyomo founder Abhinav Khare said, “We get access to 7,500 Naturals stylists at almost no incremental cost with this deal. We were lacking in the salon experience but post this deal, we will have the capacity be able to service 25,000 customers a day.”

Naturals, with close to 550 salons in 80 cities, has twice the number of outlets compared with its closest rival, Hindustan Unilever's Lakme. The exact stake that Naturals got under the deal wasn't disclosed.

According to CK Kumaravel, chief executive of Naturals, “We have been salon specialists but we realized that on demand services are playing a very important role in the beauty space now. Since we ourselves don’t understand the back end and how the tech space works, the deal with Vyomo opens up a completely new opportunity for us.”

For beauty salons and Spa, Vyomo has software as a service (SAAS) based end to end salon management software that grows their business by covering traffic, CRM, ERP, EPOS, Performance Management, and Booking Management to Social Media. For end customer, they have on-the-go search, discover, book, pay and rate platform.

With the latest partnership, Vyomo plans to scale up to 80 cities over six months, capitalizing on the operational strength of Naturals. On the other hand, Naturals has a target to have 3,000 salons by 2018 and more than 10,000 by 2025.