YouTube teams up with Ticketmaster to help artists sell concert tickets

YouTube has announced a partnership with Ticketmaster to help artists sell tickets of their concerts. The Google-owned company will begin featuring hundreds of artists’ upcoming US tour dates on their YouTube videos beneath the video’s description.

As the video streams, users can tap “view upcoming shows” and scroll through all the artists’ scheduled live performances. If fans want to buy a ticket, they will then be whisked off to Ticketmaster’s website to complete the purchase.

“At YouTube, we understand the importance of helping artists find ways to build deeper connections with their fans — the ones who not only watch and listen to videos but are also willing to pay to see live performances,” YouTube noted in a blog post.  The company further stated, “And, with live concerts becoming a bigger driver of revenue for artists, we want to help artists reach those fans, keep them updated about upcoming shows, and sell more tickets.”

As of now, the feature is only compatible with artists who have Ticketmaster shows in North America, but the company plans to eventually expand globally.

However, Ticketmaster’s deal is not exclusive to YouTube; the company also integrated with Spotify last year. There is no word on the percentage of revenue being shared under the deal.