Xiaomi brings Snapdeal’s Raghu Reddy on board to strengthen sales

Mobile phone manufacturer Xiaomi has successfully disrupted the smartphone segment with its budget offerings, and now it is looking at strengthening its online sales further. The Chinese smartphone manufacturer has poached ex-Snapdeal senior director Raghu Reddy to helm the segment.

Xiaomi already has a strong online presence which accounts for over 90 percent of the company’s sales in the country. Now the company is focusing its attention on tapping the offline market in India by partnering with two distributors—Just Buy Live and Innocomm.

Reddy was with Snapdeal for four years, heading the mobile and electronics business at the e-commerce giant. He will bring his experience in shaping the mentality of the crowd buying goods online in India, right pricing and market strategy to Xiaomi.

Before joining Snapdeal in 2012, Reddy worked as a Senior Consultant at the London HQ-ed consultancy firm Ernst & Young. Commenting on the decision to expand its offline presence, Jain adds that, “I believe that this strategic alliance will strengthen Mi India’s presence across India. As we expand to more than 5000 offline outlets, it allows more people to experience our products and purchase them easily,” Xiaomi India head Manu Kumar Jain said.