WSFx introduces Industry First Smart Currency card with app

Wall Street Forex (WSFx) recently introduced a multi-purpose instrument called the WSFx Smart Currency Card. Launched in association with YES Bank, M2P Solutions and VISA, the instrument is a digitally enabled multi-currency FOREX and INR card with a dedicated companion app to facilitate easy card management for travelers. The WSFx Smart Currency card is accepted across 31.4 million+ VISA merchant outlets. It is also compatible with 10 key international currencies namely USD, GBP, EUR, CAD, AUD, SGD, AED, JPY, SAR, THB along with INR. The Near Field Communication (NFC) feature enabled card offers the option to customers to tap and pay.

Offering a distinct service offering that sets it apart from various international transaction assisting instruments out there, the WSFx card comes with a dedicated INR digital wallet to cater to domestic purchases at VISA merchant establishments. The app also allows users to-

    0 Get live forex rates

    0 Reload of cards

    0 Easy transfer between currency wallets

    0 Monitor complete transaction history

    0 Generate and change PIN online and temporarily block card remotely

Commenting on the new product clocking 1 million USD sales in one month, Mr. Dilip Modi, Chairman of WSFx said, “The WSFx smart currency card is an all-in-one convenience maximizing product serving as the perfect smart companion for the smart traveller. It adds a strong dimension of convenience and speed to international transactions. We are glad to have associated with YES Bank and VISA to enhance the scope and effectiveness of the product and optimize the applicability of the Card and are confident of it being the product of choice for corporates, students travellers and the new-age millennials.

Ritesh Pai, Chief Digital Officer, YES BANK said, “We are pleased to partner WSFx to provide efficient digital payment solutions coupled with value added services to customers while travelling abroad. Such a partnership reinforces the trust that industry players and customers alike repose in YES BANK, and stands testimony to the Bank’s digital first approach in implementing new-age banking solutions for the ease and convenience of its customers.”

Murali Nair, VP, and Head of Business Development, India, Visa said, “People who travel to different countries often have to manage multiple currencies in cash and worry about keeping it all safe and accounted for. We are delighted to partner with Yes Bank and offer this co-branded Multi-Currency Travel Prepaid Card to the customers of WSFx. Travellers can now use these cards in any part of the world without worrying about their money’s safety.”

Madhusudanan R, Managing Director, M2P Solutions P Ltd said, “With the burgeoning foreign travel of Indian’s for leisure or work, the Multicurrency Card anchored around customer convenience and security will enhance the overall experience of using Foreign currency travel card. We are pleased to partner with Yes Bank and WSFx to roll out this product in India.”