MUMBAI, INDIA: With hundreds of thousands of refugees in urgent need of humanitarian assistance, particularly across the Middle East and Europe, Imagine Dragons and SAP are joining forces to introduce the One4 Project to support refugee relief efforts.
The One4 Project symbolizes the power of one by encouraging people to download the Imagine Dragons’ newly released song I Was Me, now available exclusively on iTunes worldwide at iTunes.com/IWasMe.
Apple, KIDinaKORNER/ Interscope, and Imagine Dragons will donate their respective proceeds to the UN Refugee Agency (UNHCR). Further, SAP will also donate 10 cents for every download up to the first 5 million downloads from iTunes.
“The refugee crisis is incredibly urgent in terms of the number of vulnerable people being affected every single day. As a band we wanted to get involved and decided to partner with SAP and Apple to try and make a difference,” said Dan Reynolds, Lead Singer, Imagine Dragons.
“I Was Me is a song about trying to regain your life, which is exactly what millions of people are going through right now. Whether it is by downloading this track or by other means, we hope people everywhere recognize the severity of the situation and find a way to assist these families in desperate need.”
Robert Enslin, Member, Executive Board, SAP, said, “Uniting the passion that SAP and our friends at Imagine Dragons and iTunes share for social responsibility through the One4 Project is a natural extension of these networks in action and represents the power one idea can have when supported by many.”