Wipro looks upon 21st century corporation mantra

BANGALORE, INDIA: IT major Wipro Technologies is working a new engagement model for clients, based on the 21st century corporation model.

According to the company, post economic turbulence of 2009, companies are re-examining their business models from end to end. These 21st century corporations are looking back to their fundamentals for new ways of doing business with global business partners forever.

Ramanath L, vice president and business head, Wipro Consulting Services - India & Middle East said that 21st century corporation is a concept which includes companies that are taking a whole new approach to their businesses. They are now giving a detailed look at their core and non-core processes and are working towards value chain models where they optimize what they do best and partner for the rest.

“As consulting partners, we help the clients of 21st century corporation understand the core and non-core processes and see how different they can be from what they are today. This fourth-generation outsourcing model helps to drive higher productivity,” he said.

He emphasized that Wipro is keen on this and would be heard and seen supporting and spreading the word about the 21st century corporation model at various forums/platforms.

The model of 21st century corporation is not a new concept, but post the 2009 economic slowdown, the concept has earned more importance and new meaning.

In his report at a NASSCOM on the next frontier for the IT services, Suresh Vaswani, Jt. CEO- IT Business and Member of the Board, Wipro Technologies, said that partners need to take the lead in creation of the 21st century corporation, they should partner the client in journey of transformation.

The company is looking at various approaches like focused client engagement program to build the transformation, innovating services and delivery models, robust services roadmap, technology innovation, globalization, etc.

As Jean-Yves Huwart, editor, Globecorp and Enterprise Globale, puts in his presentations, “Corporations in the 21st century have a different approach towards processes, unlike the legacy, the way of doing business where management is focused on efficiency and cost reduction and follow pyramid shape of organigram, companies need to consider innovation as number one priority, foster individual creativity, promote personal and informal interactions and give anyone the opportunity to be a project owner.”

Wipro Consulting Services is an independent arm of $5 billion Wipro Technologies. It follows four key building blocks for transformation, productivity and superior financial performance, they are: core/non-core analysis/ optimization, technology innovation, capex/opex optimization, 4th generation partnering.