Whatfix announces key appointments to strengthen leadership team

Whatfix is one of the leaders in Digital Adoption Platforms (DAP). The company today announced three key appointments to further fortify its leadership team. They will lead its next phase of growth to help businesses drive digital adoption and elevate UX across enterprise applications.

Commenting on the appointments, Khadim Batti, CEO and co-founder, Whatfix, said, “We are excited to have Satya, Romita and Supriya on-board with us to drive business results as we prepare for the next growth phase at Whatfix. They bring an invaluable mix of leadership skills, depth of experience and functional expertise. This will help accelerate the company's growth and firmly establish us in a category-leading pole position in the DAP segment.”

1. Satya Machiraju

Satya Machiraju joins Whatfix as VP of Information Security. He will lead and further strengthen Whatfix’s security team. He will also help in developing and deploying processes and solutions to manage and minimize cybersecurity and regulatory compliance risks. Before Whatfix, Satya was associated with companies such as Qualfon, <24>7.ai, Aditya Birla Minacs Worldwide Ltd, Fidelity Information Services (formerly Efunds Corporation) and Dell, where he was responsible for devising, implementing, and managing Enterprise-wide Information Security, regulatory compliance and risk management programs for global organizations.

Satya Machiraju, VP, Information Security called Whatfix as one of the leaders in the industry digital adoption solution category. He also adds, "I am joining the company at a very exciting time where I can contribute towards enhancing the internal and external Security Posture of Whatfix. I am delighted to be part of Whatfix’s growth journey. Further, I look forward to increasing transparency and providing assurance to our customers. Thus, I will help customers to make Whatfix a partner of choice to solve their usability challenges in the new remote working world in a secure manner.”

2. Romita Mukherjee

Romita Mukherjee joins Whatfix as Global Senior Director, HR. She brings vast experience in HR. He specializations include organizational transformation and restructuring, Performance Management, organizational change management and HR technology implementations. Further, she will be leading the Global HR function at Whatfix. In her role, she will enable the company's business growth by developing a high calibre talent pipeline. She is also tasked with implementing strategic leadership and employee development practices and driving a growth mindset oriented culture. Before this role, she worked for prestigious organisations like Samsung, Boston Consulting Group and First American.

Romita Mukherjee, Global Senior Director, HR applauded Whatfix' growth. She also expressed her delight at joining the company and contributing to strengthening its market leadership position. She also talks about developing and scaling impactful talent strategies and programs that make Whatfix a great place to work. In her own words - "My vision is to support the company’s growth journey through translating business opportunities into high-value HR strategies. I will ensure that the organization has a competent talent pool to meet business challenges. They will embrace new opportunities in a culture of innovation and high level of workplace engagement."

3. Supriya Goswami

As VP of Product Marketing, Supriya Goswami will be responsible for overseeing the go-to-market strategic direction and formulation of the Product Marketing strategy. Based in the US, she will be an integral part of the company’s transformation strategy to establish category leadership in specific industry segments and will be leading Product Marketing teams across Whatfix's global markets. Previously, Supriya was leading marketing at InMobi, for the InMobi Marketing Cloud business.

“To drive revenue and employee productivity, organizations significantly investing in and deploying software applications. They look for trusted partners to help drive immediate ROI. A pioneer in the digital adoption category, Whatfix can partner with enterprises as they embark on these technology transformation journeys”, said Supriya Goswami, VP of Product Marketing.

“I look forward to leveraging my experience in fulfilling Whatfix’s vision of helping ease the navigation of complex software for employees, customers and app-users.”