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Vivo is an Indian smartphone company. The company manufactured all of its phones in Noida. Last year, the company committed to investing INR 7500 to manufacture mobiles in India. Vivo will carry out this investment in phases. This will create over 40,000 jobs in the coming year.
In its essence to go support "Make in India", the company hosted a contest last year. Rahul Patel, a design enthusiast from Mumbai made the heart-winning logo. He won INR 5,00,000 to make that logo. Further, Talenthouse India crowdsourced the design. Now, the company will carry out the logo on all its smartphone boxes.
We support Aatmanirbhar Bharat.
Bringing to life our #MakeInIndia commitment, the winning logo from Rahul Patel will be printed on all upcoming devices. This is to re-emphasize the fact that every vivo device is made in India. #VocalForLocal #Logo pic.twitter.com/svmenE2Dyc— Vivo India (@Vivo_India) May 14, 2020
The new logo carries the beauty of India; from technology to tradition. It also has the three national symbols- the tiger, the lotus and the peacock. One of the seven wonders, the Taj Mahal is also in India. This logo also affirms the fact that India is a sports country, too.
All of these are inside a technology-wheel, showing how Indians are tech-driven in modern times. Vivo has also printed this new logo is on the latest V19 model box.
The full logo:
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Additionally, Nipun Marya, Vivo India Director for Brand Strategy emphasised that Vivo supports the 'Make in India’ initiative. He said:
The new logo design that will be printed on the box of all our upcoming devices reiterates our commitment to make India a manufacturing hub and reinstates our mission of being an internationally local organization.
Further, we believe, after PM Modi announced the Vocal for Local or "Atma Nirbhar Bharat Abhiyan", many companies will have to revamp themselves as Indians will be focusing on going local.