Visa, Micromax and TranServ launch mVisa through Visa developer platform

Visa, Micromax, and Transerv have announced the launch of mVisa for all Udio mobile app users reinforcing the strategic collaboration and commitment of the three brands to bring mobile-based payment solutions to the masses.

"We believe real growth in digital payments would truly happen by offering best in class payments technology & services to the masses across our country and enabling them to digitize their money. The launch of mVisa on Udio mobile app delivers a world class payment experience to the large customer base of Micromax users. Owing to the simplicity of the process, we are confident of it becoming very popular with the cash-centric segments in the society, thus being a significant catalyst towards our mission of a less cash economy," said Anish Williams, Co-founder & CEO, TranServ.

Notably, this is the first roll-out of mVisa through the Visa Developer Platform that provides developers at merchants, financial institutions, technology companies and start-ups with access to some of Visa's most popular payment services and capabilities to create new digital commerce experiences.

mVisa is a payment service that allows consumers to use their mobile phones to make cashless purchases, pay bills and send money to friends and family members. Users securely link their Visa debit, credit or prepaid account to the mVisa application and make purchases by scanning an mVisa Quick Response (QR) code at a retailer and initiating a transfer of funds from their account to the retailer’s account.

The service can be pre-embedded into different types of smartphones thereby greatly increasing consumer reach. Deep integration with devices presents great potential to create new payment experience, that will play a crucial role in shaping the future of digital payments.

“The integration of mVisa on Udio is a step further towards simplifying mobile payments. We believe that single platform integration with multiple disparate services will broaden access and the mobile phone comes at the center stage of this functionality. Micromax consumers will experience a seamless and delightful digital wallet experience,” said Vikas Jain, Co-Founder, Micromax in a press release.