Vedantu appoints Kunal Dubey and Lucky Saini to strengthen marketing leadership

Vedantu is a pioneer in LIVE online tutoring in India. The company has announced two senior appointments; Kunal Dubey joins Vedantu as Head of Marketing and Lucky Saini joins as Head of Brand. The dynamic duo has been working together in the industry for the last 7 years. They will spearhead marketing efforts to position Vedantu amongst students and parents and become one of the largest EdTech brands globally. Based in Bengaluru, Kunal and Lucky will report to the company’s COO, Arvind Singhal.

On the appointment, Arvind Singhal, COO, Vedantu said, “As we enter our next phase of unstoppable growth, Kunal and Lucky’s diverse experience in the internet, startup and advertising ecosystem will propel our brand to greater heights. Kunal will build a high-performance marketing team and set the bar for customer growth and media innovations. On the other hand, Lucky will lead the task of brand building through inspiring brand storytelling. The latter will also bring alive the Vedantu DNA as an experience at every touchpoint. Together they will define the marketing and brand playbook. They will also steer Vedantu towards becoming one of the most student-centric, trusted and loved brand in India.”

Kunal Dubey, Head of Marketing, Vedantu

On his appointment Kunal Dubey, Head of Marketing, Vedantu said, “Vedantu’s culture reflects the organization’s rock-solid foundation as well as empathetic leadership. I am humbled to take on this role and believe that a strong culture leads to great business stories. I look forward to building a passionate marketing team that lives and breathes our brand purpose every day.”

Individually, Kunal brings with him 15 odd years of an overall experience. Out of this, 9 years is in the startup ecosystem- eBay India, Flipkart, and PhonePe. In his previous roles, he has led Flipkart's media team as well as the marketing for India's most prominent retail event, Big Billion Days, until 2019. As an intrapreneur, he also started a new business model with Dentsu Slingshot – that provides end-to-end marketing services to startups and early-stage marketing units. Kunal holds an MBA in Marketing from N.L Dalmia Institute of Management Studies and Research.

Lucky Saini, Head of Brand, Vedantu

Lucky Saini, Head of Brand, Vedantu said, "The culture and energy, at Vedantu, is infectious and inspiring. To get an opportunity of being a part of this soulful and passionate brand journey that is reinventing and re-imagining learning & teaching for India is very exciting. With my experience in consumer behaviour, brand strategy and creative marketing, I look forward to telling the Vedantu story in the most engaging and relevant way.

Lucky has over a decade of experience in marketing and advertising at Ogilvy and Autumn Grey. He has had marketing stints at Flipkart, Dentsu Slingshots, Manipal Education, and Manipal Group. Further, he has led multiple functions while at Flipkart. His major work areas include leading category marketing and customer acquisition to brand building initiatives, in his previous roles.