Vedantu acquires majority stake in digital books platform Pedagogy

Edtech startup Vedantu has announced a strategic investment in Pedagogy. Pedagogy is an AI-enabled personalized learning platform that provides online courses and interactive digital books for students preparing for competitive examinations. It works on a subscription-based model to provide content to its students. The startup sources its content from India’s best publishers and content creators. Pedagogy also transforms physical books into interactive content. The students can access books, courses, practise questions and tests on the go through Pedagogy App and Web platforms.

Through this strategic partnership, Vedantu intends to make Pedagogy’s unique product accessible to Vedantu’s 30 mn+ students at an affordable price. The company acquired a majority stake in the company. It also stated to continue investing in Pedagogy in the future. The company will retain its name and offer subscriptions to Vendantu's students. With this investment, Vedantu will further strengthen its personalized learning experience for its students. Content consumption using trusted books is an integral part of every student’s academic journey. Thus, Pedagogy will help Vedantu disrupt this space.

Vamsi Krishna, CEO & Co-founder, Vedantu said, “In line with Vedantu's core mission of ensuring the best learning outcomes for our students, this partnership will provide our students with access to the best, highly interactive books & courses. Pedagogy has tremendous potential and aligns with our vision of making quality learning accessible & affordable to all students across the country. Delivery and distribution are two significant areas of investment for us. We will continue to look for inorganic acquisitions or investment opportunities in these areas.”

How does the deal affect Vedantu and Pedagogy

The companies have not disclosed the investment amount. “We are pleased to have Vedantu as a strategic partner,” said Archin Shah, Founder & CEO, Pedagogy. “We share the same core vision and our deep ties with Vedantu will ensure students around the world get access to high-quality content at an affordable price. This is a huge win for students on Vedantu, Pedagogy and our Partners. It will also help battle piracy and help propagate the consumption of official content. This is the first step in creating a legitimate and new-age distribution network. Pedagogy aims to be the largest platform to access digital books and is targeting onboard content creators across multiple segments.”

Students can purchase a single subscription to get access to a range of preparatory books. They can also buy courses for their exams along with a personalized study and a practice platform. The platform gives priority to engineering and medical exams. It allows aspirants to consume content from more than 175 popular books and courses available for JEE and NEET at an affordable price.

Founded by Archin Shah in 2016, Pedagogy is transforming the way students purchase and access books and courses; especially the students who are preparing for engineering, medical and other entrance exams. It offers a Netflix-like subscription. That is, its users can access popular books and digital courses from leading publishers. The company also sources personalised content from coaching centres across the country; thus, helping aspirants ace their entrance examinations.