Urban Ladder unveils its flagship experience center in Bangalore

In a bid to bring its offering to more people, furniture and home decor startup, Urban Ladder, has launched its flagship experience center on 100 ft Road in Domlur, Bangalore that will be opened to customers from July 8.

Urban Ladder’s recent consumer research revealed that 21 percent customers didn’t get a full sense of products online, while 45 percent customers felt that experiencing the products offline validated the price point of the offering. Taking these into consideration, the popular home decor brand now aims to expand offline too.

The company will try and build experience centers all around the country over the next few years. These centers would be the primary hub for new product ranges and collections.

“Urban Ladder’s approach has always been customer-first and doing the right thing by the customer. In retail too, we are building an infrastructure that creates delightful customer experiences. We will operate with a strong confluence of design and technology in our experience centers much like our website. The key will be to leverage the cross-flow of our online and offline channels to create a fantastic retail experience,” says Ashish Goel, CEO & Co-Founder.

Urban Ladder says that its stores would be centered around innovation in visualization at every level of the customer journey. Customers will have a complete experience of the products through AR/VR technology.  Their aim is to elevate and inspire customers to get the most comprehensive look for their space.

“We’re focused on providing an infinite catalog experience that is unconstrained by real-estate size & space. Our experience centers will be distinctive on three fronts: cohesive catalog experience, seamless buying process, and inspiring visual merchandising. The combination of these elements will take our brand’s philosophy forward and help people create beautiful spaces,” said Kaustabh Chakraborty, Sr. VP - Retail, Operations & Sourcing.

The company says it will expand to at least 10 more experience centers by March 2018 and is targeting an IPO in the next 4 years.