Uber hires former Alexa voice shopping chief Assaf Ronen

Uber has hired former Amazon Alexa voice shopping chief Assaf Ronen, as reported by Recode. Ronen is set to replace Uber's Head of product, Daniel Graf, who will remain as an advisor and help get Graf up to speed.

Uber CEO Khosrowshahi wrote in a memo, " Assaf Ronen will be joining Uber as SVP and Head of Product beginning later this month. Assaf currently leads Alexa voice shopping for Amazon, and previously spent many years at Microsoft running a number of consumer and enterprise products including Skype."

He added, "Ronen will be the senior vice president and head of product at Uber and he will help in Lean in on the product this year."

Ronen spent over three years in his role at Amazon and previously spent nearly seven years as GM at Microsoft.

Graf is not the only top executive to leave Uber as recently Frances Frei, Uber’s SVP of leadership and strategy, left her day-to-day role after less than one year. Frei is also staying on at Uber as an advisor.