U Mumba Players Locked Horns in an Exciting game of PUBG

U Sports, the futuristic sports company helmed by Ronnie Screwvala and Supratik Sen engaged in unique activities to build their U Mumba Volley team for the Pro Volleyball League which starts February 2^nd 2019. The activities kickstarted on 25^th January, Friday with players across their multi-sports teams – U Mumba Volley, U Mumba FC, U Mumba and U Cypher competing in the wildly popular game of PUBG alongside other gamers live! Some of the players of the U Mumba Volley team also went on a food trail around Mumbai with celebrity chef Saransh Goila.

To create excitement, U Sports got all their teams to build the competitive spirit virtually in a game of PUBG and also engage fans in an entirely different manner which is both unique and first-of-its-kind. The entire match of PUBG was also live streamed for viewers to see their favourite and upcoming players from various leagues in action.

On the food trail with celebrity Chef Saransh Goila, the U Mumba Volley trio of Tomislav Coskovic, Saqlain Tariq and Vinit Kumar indulged in some delicious food like the signature butter chicken at Goila Butter Chicken, the must have vada pav at Jai Maharashtra and some freshly made sweets like gajar ka halwa and ras malai at Chandru’s.

Talking about the initiative, Supratik Sen, CEO and Co-Founder, U Sports said – “The marketing initiatives were created to strengthen the brand U Mumba and also create excitement and accessibility for the U Mumba Volley team’s favourite players with audiences. The brief internally was to be able to think innovatively and also do what the TG identifies with utmost zeal. Audience engagement and expanding our fanbase is what we were aiming for”