Twitter to rebrand Vine as a stand-alone camera app

Twitter’s decision to kill Vine drew flak from all corners but looks like, wisdom has prevailed in the end and the micro-blogging site has finally decided to let its prominent source of content consumption stay as an app shutting down only the service.

According to an update on the website, Vine as a platform and its content will go away but the Vine app won’t be pulled down from the app stores. Instead, it will be rebranded to a bare bones camera application that’ll continue to record 6-second videos — the platform’s trademark.

“With this camera app you’ll still be able to make six-second looping videos, and either post them directly to Twitter or save them to your phone,” according to a blog post by the Vine team.

The users who download (or replace) the Vine camera will be greeted to a camera experience somewhat similar to other looping video apps like Instagram’s Boomerang.

Twitter also plans to give Vine users tools to migrate their Vine followers to Twitter, and the company is now allowing users to download their Vines. The Vine.co website will also stay up and run, allowing users to continue to watch past Vines. Users will, however, not be able to post any new videos to Vine come January.

“In the coming days we’re also rolling out a way to make it easy for your Vine followers to follow you on Twitter — stay tuned for a “Follow on Twitter” notification soon,” the team added.

The new camera application will replace the current Vine app available in the app stores across all platform, starting January. Till then, you have been provided with the option to download your Vines through the app or the website but you’ll get different results for each of these.