Twitter is shutting down Dashboard from February 3

It’s been barely seven months that Twitter launched Dashboard- an application that allowed brands to manage their various accounts. And now in next one month, specifically on February, the 3rd, the company will be shutting down the app.

Without elaborating on the rationale behind the decision, the micro-blogging site said that all scheduled tweets will still be posted as scheduled and “can be seen/updated from TweetDeck.”

When Dashboard was launched last year, it was seen as a parallel to Hootsuite and Facebook’s Mentions app. It was pitched as an app that can give “business owners a clear picture of what’s being said about their businesses, lets them schedule tweets, and offers insights about their tweet performance.”

With Twitter Engage already there, maybe the company has realised that it need not have multiple apps and instead will pour its effort into Twitter Engage that does much the same function. It could also be that the app didn’t gain the right amount of traction needed to justify its continued existence.

Though Dashboard is going, but Twitter said that it hopes to bring the “best features” from the app to the broader community sometime in the future.

In the future, we hope to bring the best features from Dashboard to the broader Twitter community. 2/5

— Twitter Dashboard (@dashboardapp) January 10, 2017