Twitter brings a new Message button for business communication

Business communication today forms the core of any social media platform. From Facebook to Twitter, the traditional social networking is undergoing a revamp to make the platforms increasingly useful to business organizations. Aiming for the same, Twitter has launched a new Message button which can be embedded on business websites.

The development team at Twitter announced the change via a tweet.

Announcing our new Message button. Now people can easily slide into your DMs from your website. Get yours now! https://t.co/ash9ouvgzu

— TwitterDev (@TwitterDev) August 24, 2016

The message button is a powerful business communication tool that will allow the site visitors to directly message the company on Twitter. Unlike the Tweet, Share, Mention or Hashtag button, this button will enable a more private and instant conversation for customers and visitors.

Strategically, this could be an important move considering Twitter’s stagnant user growth and may provide a much-needed push for companies to adopt the platform.

In a similar move, earlier this year, networking titan Facebook also introduced a suite of tools for businesses to leverage the popularity of Messenger. It enabled businesses to put links on their website, pages, ads, and literally anywhere.