Twitter now allows brands to make custom hearts for their Periscope broadcasts

To make live video experience more engaging for customers, Twitter has announced the launch of Custom Hearts, that gives broadcasters freedom to customize the hearts within their Periscope livestream so it matches their brand. Users can then use these custom hearts to show their appreciation for the video.

"As video continues to play a prominent role in brands’ campaigns and content strategy, activating Custom Hearts is a new way for brands to visually and natively amplify their campaigns within live video," Twitter said in the official blogpost.

Presently, brands have to work with Periscope to activate these Custom Hearts. The hearts are also considered part of a campaign, so there’s an unspecified shelf life. These hearts are activated through a specific hashtag present in the broadcast’s title. These are then mixed with and displayed alongside the standard hearts. They can also be used in combination with pre-roll ads in brand sponsorships of broadcasts.

The first campaign to implement Custom Hearts was NBC Universal’s premiere of The Fate of the Furious movie, for which the hearts were transformed into “F8”

.@ScottEastwood is taking over at the #F8Premiere https://t.co/3lG693uL2N

— Fast & Furious (@FastFurious) April 8, 2017