Transsion and Spice enter JV to relaunch the 'Spice' brand in India

Transsion Holdings, a global conglomerate with a strong presence through brands like itel and Tecno has announced a joint venture (JV) agreement with Spice Mobility to strengthen its foothold in the world’s fastest growing mobile market. The partnership aims at revitalizing the ‘Spice’ brand cross-leveraging both organisations’ strengths.

"After massive acceptance of the brand, itel and successful launch of Tecno in India, we are embarking on a new journey with the launch of the new ‘Spice’ brand. We are confident that this brand will deliver on its promise of a youthful portfolio of high quality products that will not only surpass consumer aspirations but also enable them to retain their individuality without compromising on their traditional values and societal expectations,” said Lin Qin, Vice-President, Transsion Holdings. "Our aim is to translate the company’s global success by designing easy to use products that cater to the local consumer preferences and social milieu,"

"We are sure that by leveraging each other’s strengths, we will make a significant contribution to the emerging Indian technology market,” said Dilip Modi, Executive Chairman, Spice Mobility.

Meanwhile, Spice also unveiled its new brand identity and philosophy – “Make Sharing Better” with Spice. In line with the new brand identity, Spice Brand will enable the users’ to create and nurture the social connections by sharing content that is enjoyable for them.

The brand has a new logo too that denotes a youthful, vibrant, energetic and carefree brand. The identity is designed around the core values of the target audience – The ‘Youth’.