ToneTag selected for Mastercard Start Path program

Sound based proximity payment technology provider, ToneTag has been recently selected to participate in the Mastercard Start Path virtual mentorship program.

Mastercard Start Path is the company’s global effort to support startups who are reshaping the future of commerce. Following the selection, ToneTag showcased its technology at the Start Path event in London and at Money20/20 in Copenhagen. As part of the initiative, the Start Path team will work with ToneTag against a tailored plan that will help it to scale. ToneTag will also receive access to Mastercard experts, partners and customers representing leading banks and retailers in all regions of the globe to enable their business development.

“Mastercard Start Path is a great initiative to help startups reach new opportunities. Unlike before, businesses are well-connected today thanks to technology, and it is imperative that fintech companies hold the key to a better payment experience for both consumers and merchants alike and ensure transactions are secure, clean and done through organized channels,” said Kumar Abhishek, Founder & CEO, ToneTag.

“ToneTag is allowing merchants to accept seamless and secure contactless payments using any mobile phone,” said Amy Neale, vice president, Mastercard Start Path. “The Start Path program will connect ToneTag to a blend of global resources and experts so it can scale its solutions with greater speed.”

In total, six startups were selected to participate in Mastercard's annual six-month virtual mentorship program. Besides, Tone Tag, there is CardUp, ftcash, ModoPayments, Movvo, and RecommenderX.