Tips to promote your business using Instagram

With all the buzz around Instagram, you must be planning to use Instagram for business purposes. Believe us, it is the place to be. It is currently pumped up with a lot of energy, a lot of excitement and vigour all thanks to the mix of its users. Young and enthusiastic people from around the world are catching up with the Instagram fever. If you need to catch the eyeballs then do not waste time and take it seriously.

Instagram for business requires sheer dedication and remaining active with regular posts. Most important is being real and here are some tips from our end to improve your Instagram account for business:

Product Knowledge

Let the customer know what is it that you have to offer, everything from its features and deliverables. A proper understanding of the product is what attracts the customer and serves the objective of the company and the customer.

Manufacturing Process

Show the customers all the stages that are involved in preparation of the product. Transparency in the manufacturing process is something that many customers find attractive as it builds the trust between the customer and the company. It then leads to “behind the scene” story of your product.

Go Behind the Scenes

We need to think and understand from a customer’s angle. The same applies with our customers, they are more interested in knowing what is it that is running behind the portrayed picture, a scoop out of your product reality. Meet the real person behind the product.

Stick to reality

Show live applications of the products and ask people for their experiences. Interact, Interact, Interact and share these interactions for engagement. “Word Of Mouth” is still the key for the success of the business.

Internal Management

Let your customers know all the employees who are working to deliver the services to them. Having such an introduction of your employees on Social Media increases the employee recognition and also gains confidence from the customers.

Contests and Competitions

Having contests regularly increases customer participation which ultimately benefits the company. When a customer can engage with the brand he feels wanted which is similar to having direct communication hence this is very important for Instagram marketing.

Use Industry Related Hashtags

It is important to come up with keywords for your brand based on a proper research of the industry. Find out what is it that is trending and use #hashtags wisely to attract your target audience.

Use Of Analytics

Make use of the various analytic tools that are available for Instagram. They would give you a fair idea on whether your strategy is working or not. Some analytic tools are Hootsuite, Iconosquare, Followers+ and Instafollow.

Use of Other Social Media

Make use of Facebook and Twitter to promote your brand in addition to Instagram to reap maximum benefits.

Action Time

Once you feel you have enough followers then it is time to divert these followers to the main objective of promoting the sales of the company.