Tinder starts wooing paid subscribers with new premium features

Tinder is rolling out a new premium subscription service, Tinder Gold,  that lets users see who all have already swiped right on their profile, through a new feature, “Likes You.”

Upon logging in, you’ll have access to the “Like You” grid, which displays the profiles of all the people who’ve swiped right on you. You’ll then be able to decide if you want to match and message them or simply dismiss them. Though you’ll still have to match with each other before you can communicate, Tinder makes it clear that Gold will make make the process much faster.

"Think of it as your personal Swipe Right concierge—available 24/7—bringing all of your pending matches to you. Now you can sit back, enjoy a fine cocktail, and browse through profiles at your leisure," the company said in its blogpost.

The new service being rolled out in select markets is aimed at increasing the number of paying users for Tinder's popular dating app. The countries on the list include Argentina, Australia, Canada, and Mexico.

Tinder didn't mention how much Gold will cost, or if it will be available to non-Plus users. Apparently, the company will be testing a number of different price points, in order to see what users feel comfortable paying. Beyond making Tinder more usable, Tinder Gold gives the company the ability to convert more of its users to paying subscribers. There’s currently more than one million people spending money on Tinder premium services, according to the parent company Match Group.