There’s too much love on Twitter

There’s no love lost on Twitter. It’s true. A study, conducted by marketingland.com, of self-identifying labels in Twitter profile descriptions, has revealed that words “love” and/or “lover” figure among the top 10 profile terms used in every country in Europe.

The study analyzed profile descriptions and data behind more than 100 top brands in social media, Facebook Reactions usage, summer blockbusters, link headlines and Twitter profiles in Europe, to cull out some interesting patterns about how groups of people describe themselves.

The study revealed that the word “love” was most frequently used on Twitter was to describe a user's passion around something—music, sports team, travel—and not necessarily as an amorous reference. Twitter users also mentioned their home cities quite often, the study said.

A love of music made it to the top 10 in every country, with Germany at the top. The researchers also found that links to a user's Instagram account appeared in the top 10 for every country, while Snapchat appeared in French Twitter profiles.

The study also looked at collections of words and phrases in certain categories. Britain emerged as the top country for people sharing their profession in their profile, with more than double the mentions of the next-closest country, Spain.

A data analysis showed that Twitter users in Germany were most likely to share their love of travel, while Spain emerged as the top country where users shared their love of playing sports or a sports team (like Real Madrid), followed closely by Britain.