MUMBAI, INDIA: Intel has acquired Recon Instruments, the maker of Google Glass for Fitness.
It must be noted that Recon is famous for two things: building the technology behind Oakley's Airwave and the Recon Jet head-worn fitness wearable.
“Not only is this a huge milestone for us and a pivotal event in the consumer electronics industry; we at Recon believe this is also a tremendous opportunity that will lead to amazing things, just as much for us as for our customers,” remarks Dan Eisenhardt, Co-founder and CEO, Recon.
According to him, Intel is an ideal partner for Recon. And here’s why:
Intel’s CEO, Brian Krzanich, made his commitment to wearable technology very clear shortly after assuming his current role in 2013. He reaffirmed that commitment in his keynote speech at the Consumer Electronics Show in January 2015. Brian and his team, including New Technology Group head Josh Walden, share Recon’s vision for the potential of smart eyewear in the consumer and enterprise markets, and this deal reflects that shared vision.
The leverage:
As part of Intel, Recon will have the resources to continue its mission, but with a level of efficacy and speed that’s beyond the reach of a pioneer in a new market. The company will stay in Vancouver, and will retain its talent, brand, and entrepreneurial spirit. But with Intel, it will gain two very important strengths:
• Have the resources to successfully grow. This growth will extend to its developer relations program, which will help it to establish and sustain a strong app ecosystem.
• In addition, it will have the opportunity to draw from Intel’s extensive technology portfolio. As the world’s most successful semiconductor company, Intel has valuable technical resources and expertise to bring to the table.
“This acquisition has placed Recon in a uniquely advantageous position. Going forward, we will continue leading the smart eye-wear category for sports, and we will be able to bring our technology and innovation to completely new markets and use cases where activity-specific information, delivered instantly, can change the game. The team and I couldn’t be more enthusiastic,” notes Eisenhardt.