By Dipti Singla, CEO, Co-Founder at Bnext
The Background
In the ever-growing world of digitization technological advancements from artificial intelligence to the cloud, everything is reshaping the future of every business. An average age of a person using mobile has greatly reduced and come down to 10 yrs. from 30 yrs., over a decade. The new generation is growing around more with devices and so is their expectation. Businesses now need to function and handle themselves very differently from even 5 years ago.
While new startups are tech-friendly and flexible to adapt the change, old established organizations have complex structures and they face difficulty in making a swift transition. However, it is very important for them to wake up to the fact that ‘the future is digital’. As the turbulent time revolves with emerging patterns and the only key to survive is; ‘adapt the change’.
Top Trends that are disrupting the business landscape in the coming years are: omni-channel sales, AI and analytics, the blockchain, and automation.
The Changing Horizon
Smartphone not only brought in new technology but also got along enormous power at your fingertips. Who knew you could get anything and everything from groceries to toiletries at any corner of the country in 60-mins. Players like Big Basket have changed the way we shop groceries. They have greatly disrupted the traditional retail market and replaced the local Kirana stores.
Having said about food-tech space, Zomato has turned to be the front-loader for discovering a new restaurant or to put it differently it has turned to be the ‘Foodopedia’ of restaurants. On the other hand, Swiggy creates its foothold by being the go-to app for food delivery.
Needless to say, Indian fintech landscape has been one of the most funded segments. Demonetization gave a much-needed push to the payment gateway space. Paytm is now synonymous to all things money, be it shopping, transfer, and a lot more.
Giants like Amazon and Alibaba focus on market aggregation. Contradictory to the traditional business structures, having manufacturers at one end consumer at the other, these e-commerce platforms use technology to connect and trade directly.
Thriving B2B startups like Bnext are set apart from market place model. It en-routes disruption by facilitating ease to the complex trade network system. While market place model is still struggling to get the grip over the market, this enterprise SaaS Wholesale Distribution Software company helps in connecting the entire supply chain (manufacturer, distributor, wholesaler and retailer). Thus, enable a seamless way to connect, share and trade within the own network, maintains trust and credibility and also helps boost domestic trade.
The Power of Disruptive
The startups have invaded established industries and conquered major market share with a small fraction of resource. So what’s their secret mantra for success? The secret to their success lies in the power of disruptive business model which adds value to the user and the business. Platforms live or die, gain or lose value depending upon its ability to fuel the networking and its value as more and more people use it.
Tom Goodwin observes that ‘Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.’