TAG Heuer brings a smaller, cheaper version of the Connected Module 45

TAG Heuer has launched an upgraded, smaller version of it's Connected Modular 45, a customizable wearable that lets users swap the smart module for a traditional, mechanical head.

Many people complain about the big diameters of smartwatches and that's exactly where TAG Heuer seems to have kept it;s focus this time. As the name implies, the watchface on the Connected Module 41 measures 41mm in diameter against the 45mm of its predecessor.

TAG is releasing seven standard models of the Connected Module 41, as well as nine different straps (including three new colors: pink, blue, and white leather). The watch runs Android Wear, but the company hasn't specified exactly which version it's running. Since the Connected Module 45 is set to "eventually" receive an update to Oreo, it may be reasonable to assume TAG's new watch will also be getting Oreo soon, if it isn't launching with it already.

The company has worked with Intel and Google to create an improved smartwatch, with a brighter screen that displays in 390 X 390 resolution, giving you 326 pixels per inch. The memory capacity is up, too, with 8 GB of storage and 1 GB of RAM included.

As with the 45, Tag is pushing the Connected Modular 41’s ability to be both a smart and traditional watch, thanks to the interchangeable head unit, which can be swapped out for a Calibre 5 mechanical module. The new smartwatch is water resistant to 50 meters and has GPS and NFC (for Android Pay) connectivity. You can connect it to phones running Android 4.4 or iOS 9 and up.

At $1200, prices for the Connected Modular 41 start slightly cheaper than its larger cousin. Those who want both a smart and traditional watch will have to fork out an extra $1650 for the Calibre 5 module.