StyleDotMe launches Augmented Reality (AR) tech platform for jewellery, mirrAR

Fashion tech start-up StyleDotMe has launched a first-of-its-kind Augmented Reality (AR) tech platform for jewelry called mirrAR. Shoppers can now try jewelry on digital platforms of client brands, including iPads installed at various locations, without actually having to wear the pieces and get instant fashion advice from experts, bloggers, and influencers around the world. The AR tech is seamlessly integrated with their fashion advice platform that enables users to get real-time advice.

While other platforms in the market require you to manually position the jewelry on yourself, StyleDotMe’s innovative AR tech works automatically on digitized versions of jewelry in real-time.

The technology will help jewelry brands increase their reach, enabling easy checkouts through providing shoppers more product options, ability to see multiple jewelry pieces on themselves in quick succession and get instant advice on the fashion look by experts. The platform redefines the shopping experience and makes it more intuitive and fun for shoppers. For jewelry brands, it helps to generate leads and sell products by making them just-in-time which was unheard of before in this industry.

StyleDotMe allows jewelers for the first time to use real-time AR tech for their users to make shopping more fun, convenient and easy - a beautiful fusion of digital and real-life shopping experience. In the current technology, StyleDotMe plans to make further extensions to support predictive analytics, machine learning, and big data applications to provide actionable insights for optimizing inventory costs, a major growth bottleneck in the industry.

The start-up is launching its own consumer-facing platform where shoppers can try-on jewelry from multiple brands from around the world with the click of a button using the mirrAR platform. Jewelers will have access to a larger audience without increasing their spending on inventory and marketing to reach new customers.

The company further plans to take this technology to eyewear, makeup, and apparels for a new age shopping experience.