/ciol/media/agency_attachments/c0E28gS06GM3VmrXNw5G.png)
Follow Us/ciol/media/post_banners/wp-content/uploads/2015/09/Happy-shopping.jpg)
BANGALORE, INDIA: Interaction One, a Bangalore based start-up focused on innovation and building mobile experiences, is set to transform the retail and lifestyle industry with the launch of Mobmerry app.
The convergence of the physical and digital world is considered to be the future of retail. Mobmerry aims at bringing the retail stores to consumer phones thereby driving consumers to the store through target marketing using geo-location.
Mobmerry can be downloaded from the iOS and Android stores. The app allows shoppers to virtually explore their city and trigger personalized offers, products and food recommendations in real-time. It is an easy to use interface to provide a seamless experience for the user.
This will empower retailers to have higher engagement with the consumers through product discovery, real-time notifications of new products, deals, and discounts in the consumers’ immediate area. The app alerts the retailer of the customer’s basic details and preferences as soon as the customer walks into the store.
Krishna Prasad, CEO and Co-founder, Interaction One says, “Consumer shopping habits have changed; you have to take your product to them. Stores and brands that deliver easy integrated ways between digital and physical are the ones that are going to succeed. Mobmerry delivers the power of smart discovery of products using a taste and preferences algorithm for consumers and a platform for retailers to take the physical world to these connected consumers via Beacons.”
What is Beacon?
The future of the retail sector is in Bluetooth Low Energy (BLE) applications, known as beacons. For merchants, beacon technology will prove invaluable. Beacons provide businesses with large amounts of available data such as how long consumers spend at certain locations, busiest days of the week, and number of people who walk into the location per day. This information can help merchants make tweaks and changes based on the data collected to make their business more efficient.
Interaction One is going to be the first company to deploy over 1000 beacons across Bangalore, making it one of the largest beacon deployments in India. With 30 stores onboarded in Indiranagar, Bangalore, such as Aviraté, Celio, Guess, Jack & Jones, Kazo, Lee, Vans, Vero Moda, Wrangler to name a few.
Mobmerry has also partnered with Virtuous Retail, an institutionally owned developer-operator of community-oriented premium Lifestyle Shopping Centres for its latest flagship development, VR Bengaluru on Whitefield main road. It will deploy over 300 Beacons across the centre to enhance shopping experiences for VR Bengaluru’s patrons.
Beacon technology has been provided by Kontakt.io, a Polish hardware company funded in 2013.