Spotify’s OOO to make your out-of-office email more musical

Spotify has rolled out a unique service that lets you create custom playlists for contacts based on your out-of-office status. The streaming service has a feature that builds a playlist based on your destination that will appear inside the aforementioned message.

The appropriately named ‘OOO’ (out of office) is a fairly unique way to get people engaged with — or possibly signed up for — Spotify. It asks you a few simple questions like where you’re going and what type of trip it is (business or pleasure), then churns out a musical customized playlist.

Once the playlist is finished, Spotify also provides the means for crafting the email message itself. Input the dates of your trip, who should be contacted while you're away and with a click, OOO drafts the text. From there, all you have to do is copy and paste it into your go-to email client. Of course, if you're not happy with what the music service selects, you could always manually input your Discover Weekly playlist instead.

The idea seems to be based around Spotify's desire to promote the increased streaming activity during the summer months.

It says listening peaks at 250 steams a month during July, a record sure to be smashed this summer given the firm is now up to 30 million paying subscribers and 100m active users overall