Software discovery and recommendation platform, SoftwareSuggest is a market leader in software consultancy. It aims to simplify software selection and help businesses implement the right solution to meet their unique business requirements.
Read on to know more about their rise to success, how they built a loyal customer base across the world, and their plans. Ankit Dudhewala, Co-founder and CEO, SoftwareSuggest, spills the beans on how SoftwareSuggest plans to increase brand awareness and also reach new markets.
The Customer
Over the years, economic liberalization has led to a boom in the software industry. With an increase in work-from-home and flexible working arrangements, organizations worldwide adopt software solutions in diverse genres. Revenue in the global software market will touch 580 US dollars in 2021. Thus, this has led to a paradigm shift as companies are now implementing new technologies and moving towards innovative, customized software. CallHippo, GreytHR, Keka, Cloudtalk, and TallyERP are some of our premium customers. They have witnessed an increase in lead generation and also sales by adopting our custom solutions.
The Challenge
There are many critical challenges that organizations face while looking for the perfect software. One, there is a lack of information on the various software service vendors. There are also inaccurate reviews on online forums. This, coupled with price disparity and no detailed competitor analysis, leads to confusion in the minds of software buyers.
A third-party alternative can help you mitigate risks. It can also help you choose a reliable tailor-made solution that can increase bottom-line results. At SoftwareSuggest, our challenge was to reach out to different target customers. We also encouraged them to seek professional help and advice to explore all software options in the market.
The Solution
The coronavirus pandemic has impacted the workforce in multiple ways. One major change has been an increase in the use of automated tools to enhance operational efficiency. India has become the new-age digital capabilities hub internationally. This, further, indicates that things are moving in the right direction. Thus, there is tremendous scope for SoftwareSuggest to tap into unexplored target communities. It can help companies determine what software vendors bring to the table, the after-sales support, and the delivery track record.
The Team
We at SoftwareSuggest are a dynamic team of spirited professionals. Our main endeavour is to satisfy our customers by providing them with personalized software to meet business needs.
Our co-founder and CEO, Ankit Dudhewala, has pioneered the organization and steered it to expand steadily over the years. He believes in creating a learning environment that thrives on mutual respect and collaboration between team members. Ankit says, “ Our biggest USP is that we are the only platform in the software discovery and recommendation space. With us, small to medium businesses can get the right software in the first attempt.”
The Implementation
We have increased our service offerings to cater to the changing market dynamics over the years and now, we provide peer reviews and also detailed customer testimonials to help organizational decision-makers pick the right software. Our blog space is active and a great place to network with some of the best minds in the software industry. Thus, you get detailed software listings, customer reviews and can consult with industry experts free of cost.
Results
Remote work, flexible job patterns, and social distancing have changed the way we work. Implementing software to reduce manual work and streamline business processes is not a luxury but a necessity now. Organizations must make an informed decision. With SoftwareSuggest, you can choose the best software to meet your functional needs and surge ahead of the competition and make a mark.