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Social Media deals in millions and billions

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Sunil Rajguru
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One of the reasons that Social Media has trumped Mainstream Media is that the former deals in millions and billions and is much more transparent than the latter. Facebook became the first single corporate entity to register more than 2.5 billion users and if that wasn’t enough then it also took over Instagram and WhatsApp both which have more than 1 billion users each.

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So it is not just about the companies, but individual users and pieces of content that reach the realm of billions. A look at the superlatives.

126 billion: The total views that the T-series YouTube channel had got. T-Series launched into a battle with YouTuber PewDiePie and in the end that boosted both of their followers and view counts. T-Series also leads on this platform with 155 million followers.

6.9 billion: A quick question. What if you released a video and it garnered a whopping 1 billion views. Where would it be on the all-time chart? Not even in the Top 100! The Billion View Club is that big. On the very top of this club is Despacito which is touching 7 billion.

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2.6 billion: Ed Sheeran’s Shape of You may have lost it out with Despacito and a few others in the YouTube Billion View Club, but it rules on Spotify being the most streamed song there. It was reported that Joe Rogan, the number one interviewer in the world, was paid in excess of $100 million to shift from YouTube to Spotify.

369 million: Instagram, the most followed Instagram account.Instagram was formed in 2010 and was quickly taken over by Facebook in 2012. This is proving to be the most popular medium among celebrities thanks to its visual appeal and hence being less prone to controversy.

239 million: Cristiano Ronaldo, the most followed individual on Instagram. Again, the visual appeal of Instagram is ideal for the beautiful game of football and the photo of Ronaldo looking as if he's heading the moon got 3.5 million likes. Ronaldo is also the most followed individual on Facebook, with his page having 123 million followers.

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214 million: The Facebook App page has the highest followers among pages in Facebook.

160 million: The Samsung page has the highest number of followers after the Facebook App.

123 million: Barack Obama may have stepped down as US President way back in January 2017, but he still has the most followers on Twitter and it looks like it is going to take some beating.

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112 million: Justin Bieber is the most followed celebrity on Twitter and with a bit of luck could one day overtake Obama.

107 million: Most followers on YouTube by an individual, PewDiePie. He became infamous for his battle with T-Series and became an India watcher with his hilarious Motu Patlu take, his attack on Ekta Kapoor and his tribute to Sushant Singh Rajput.

90 million: 16-year-old American dancer Charli D'Amelio was the top most followed celebrity on TikTok before disaster struck and the platform faced bans in India and America. TikTok was the fastest rising social media platform briefly before its fall. About a dozen Indians, who are not that known outside TikTok, had garnered more than 20 million followers each.

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81 million: Virat Kohli, the most followed Indian on Instagram. If Instagram is the choice of the new generation then that's where the youth icons have simply whizzed forward.

71 million: The King of Pop may have passed away in 2009 when the whole social media revolution started taking place, but Michael Jackson's Facebook page still has a good amount of followers.

62 million: Prime Minister Narendra Modi is the most followed Indian on Twitter. If you check most global elections and their Twitter account then you may not be surprised to know that the person with the most followers usually wins.

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44 million: The most followed Indian celebrity on Twitter, Amitabh Bachchan. It is difficult to imagine that an Indian film star who debuted in the 1960s is still going strong in the 2020s.

(Note: These numbers fluctuate wildly with time. They were accurate at the time of writing this article)

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