Snapdeal improves stickiness to keep buyers glued

E-commerce retailer Snapdeal has announced that its website has the fastest loading speed and least data consumption. The data from GTmetrix, an independent online tool used by developers to measure the speed and optimization level of a web page says that Snapdeal scored the highest on parameters like Page Load Time, Page Size, PageSpeed Grade and YSlow Grade, among e-commerce marketplaces.

The measurement of average page loading time shows that Snapdeal takes the least time - about 3 seconds to load a page. Amazon has the highest web page loading time, while the load time for Flipkart has been increasing over a period of time. Even after factoring in inconsistent internet browsing speeds, Snapdeal’s web page loads the fastest among other players.

The evolving customer today demands an improved online commerce experience. Any friction in web engagement, the first touch-point between a customer and online marketplace, can be a significant irritant. Mapped for a 12 month period of 29th July 2015 to 28th July 2016, these findings validate how Snapdeal’s measures to improve customer experience from the entry point itself are consistently reducing access barriers.

As page load time is directly proportional to internet data consumed, the findings further reveal that Snapdeal is the most data-consumption friendly platform.

A faster and more responsive website keeps a user more engaged, thereby driving conversion and action. GTMetrix also scores a website’s performance on the basis of rules from two major speed analysis tools – Google’s PageSpeed Grade and Yahoo’s YSlow Grade. These mechanism measures user-friendliness of a website on the basis of page speed and suggest that Snapdeal has the highest stickiness to keep users glued.

Commenting on the findings, Rajiv Mangla, Chief Technology Officer, Snapdeal said, “We are focused on building the most reliable and frictionless digital commerce ecosystem in the country. Keeping the customer at the front and center, we are consistently improving granular aspects of user experience like faster website loading, easier product discoverability and browsing, seamless transaction experiences, and even reduced data consumption with our progressive and responsive web capabilities. In the hyper-competitive e-commerce market, where every millisecond of lag can result in a lost customer, we are confident of a healthy impact on customer conversion rates.”