Snapdeal brings advanced advertising tools for sellers

NEW DELHI, INDIA: Snapdeal's new advertising platform now enables sellers to target the right customers, based on their browsing behavior, geo-location and purchase history.

With the help of advanced advertising tools, the new Snapdeal Ads platform  assist sellers to improve their brand visibility, help measure results instantly for driving their online business.

Along with driving product discovery and revenue, it allows sellers to curate ad campaigns for specific customer groups through targeted advertising. Sellers can even participate in auction based buying of ads inventory, view detailed reports and simultaneously promote products through a range of different ad campaigns.

Tony Navin, Senior Vice President, Partnerships and Strategic Initiatives said, “Snapdeal Ads will allow sellers to reach their customers in a more precise manner, help build targeted campaigns, measure impact and return on investment on a real-time basis. With this next generation platform, we have addressed the marketing challenges faced by our sellers by providing a simplified advertising panel to fulfill their diverse business requirements”.

About 30,000 plus sellers are already advertising on Snapdeal ads, and have witnessed an average of 2X increase in business in comparison to others.