Shoppers Stop nods at Omni-Mobility to boost sales

NEW DELHI: Shoppers Stop has announced a collaboration with Cisco to implement Cisco Wireless Solution across 80 Shoppers Stop stores in India. In select stores, Shoppers Stop is piloting the Cisco Connected Mobile Experience (CMX) capabilities integrated with Cisco Wireless Solution for enhanced, personalised experiences for shoppers.

This alliance is aimed to accelerate the digitization of Shoppers Stop stores in-line with its omni-channel strategy through which the company aims to achieve 20 percent digitally-influenced sales by 2020, a press update informs.

As per Cisco VNI Report 2016 - 2021, total public Wi-Fi hotspots will grow 112-fold to 5.4 million by 2021 in India. With Cisco’s expertise, Shoppers Stop has deployed guest Wi-Fi for more personalisation and digital services to help its customers discover the best shopping possibilities within its stores. Cisco’s CMX solution is designed to help Shoppers Stop better serve its customers by analyzing individual customer experience, behavior and engagement, as the company tells.

With Cisco Wireless Solution, Shoppers Stop plans to gain a single view dashboard of connected customers in the store, insights into customer behavior analytics, traffic flow and dwell time analytics, location based services and analytics for effective in-store marketing and in-store tracking. With over 4.6 million First Citizen loyalty program members and one million Shoppers Stop Mobile app downloads, Shoppers Stop can use anonymised aggregate data to provide mapping, directions and personalized in-store promotions to customers.

Anil Shankar, Customer Care Associate & Vice President - IT, Shoppers Stop Ltd. said “A pivotal element of our omni-channel strategy is to digitally transform our physical stores to provide a seamless and convenient shopping experience. We believe that digitization is not about just using the latest technology but about enhancing the customer’s journey. Cisco Mobility Solution will help us enhance customer experience, gather insights into our customer preferences and optimize our resources to offer enhanced personalized experiences to customers who shop at our stores. ”

Dinesh Malkani, President, Cisco India and SAARC added, “Retail is one of the top three industries most vulnerable to digital disruption. In retail, insight is currency and these insights help retailers provide a hyper-relevant customer experience and remain competitive in the digital age. We are excited to collaborate with Shoppers Stop as they digitally transform their business, deliver hyper-relevant customer experiences and enhance workforce efficiency to emerge as the retailers of the future by driving both revenue growth and operational efficiencies.”

As per a Cisco global report, “Reinventing Retail: Cisco Reveals How Stores Can Surge Ahead on the Digital Transformation Journey” there remains a tremendous opportunity, with the potential for retailers to generate more than $506 billion in value that can be achieved through digital transformation.