ShopClues launches Inovu i7 feature phone priced at just Rs 349

Diwali may still be a month away but the spirit has already kindled thanks to raining discounts and offers across categories from e-commerce companies. And, undoubtedly, mobile phones are the hottest picks this season with all e-tailers. While Flipkart and Amazon are offering cashback and special discounts on smartphones, their smaller rival, ShopClues has announced exclusive launch of India's cheapest mobile phone- Inovu i7, priced at Rs 349.

The Inovu i7 comes with a 1.44-inch monochrome display, 32 MB RAM, and 64MB internal storage, and supports both Hindi and English languages. Apart from this, it also has a torch feature and supports FM Radio, all powered by a 600 mAh Li-Ion battery. The phone has a standby time of up to 5-6 days and has a talk time of 4 hours. Interestingly, Inovu I7 looks a lot like new Nokia 3310, but at 1/10th the price.

Nitin Kochhar, Senior Vice President, Categories, ShopClues said, “The launch of Inovu i7 is in line with our constant efforts to encourage digitization in Bharat – the tier 2, 3 and beyond cities and towns of India. The power-packed feature phone will ensure that every household in India has at least one mobile phone and can be a part of the digital revolution in India. While big brands focus on tier 1 markets, the real India gets left out, with few affordable options to choose from. ShopClues aims to change that by making these phones available to the farthest corners of the country so that everyone can live the dream of owning their own mobile phones.”

The phone is exclusively available at ShopClues. With the tagline, ‘A Phone for every Home’ or ‘Ab mobile hoga sabke paas’, the brand aims to push for a digital revolution amongst the next 100 million consumers of India.