Samsung joins hands with 20th Century Fox and Panasonic for HDR tech partnership

Samsung is teaming up with 20th Century Fox and Japan's Panasonic to expand the ecosystem for HDR 10 Plus technology. The agreement is aimed at inducing more TV producers and movie productions to join the ecosystem for the technology, Samsung said.

The HDR 10 Plus technology is a next-generation standard for high-resolution video content developed by Samsung. Samsung said the companies will establish a licensing agency for HDR 10 Plus technology in January.

The participating companies will be able to share the technology to produce improved visual content. "The partnership of the three companies will help users around the globe experience the HDR 10 Plus technology," Samsung said.

The HDR technology allows screens to deliver vivid displays by optimising brightness depending on colors, boasting improved display quality.

To promote the technology, Samsung will be hosting the QLED and HDR10 Plus Summit on the sidelines of the Internationale Funkausstellung (IFA) in Berlin that starts September 1.