Saavn looks to strengthen global reach with new investors Endeavor and Senvest

Music streaming app, Saavn has roped in two new strategic investors- New York-based Senvest Management LLC and the global entertainment company, Endeavor from Los Angeles.

For Senvest, this will be the company’s first investment in India. It has a proven track record of recognizing high-potential media companies. Saavn sais that Endeavor’s involvement will help strengthen ties between East-West music industries and further enable Saavn to grow its unique collaborations between Western and South Asian artists and producers.

"Streaming audiences and digital revenue continue to grow on a global scale,” said Rishi Malhotra, Co-founder and CEO, Saavn. “Senvest and Endeavor represent exciting new investors for us and we're honored be the platform that connects East and West. South Asian culture is truly global and borderless."

The news comes more than a year after Maverick CEO Guy Oseary joined Saavn as "Investor and Partner" in June 2016. Oseary represents some of the world's prominent artists including U2, Madonna, Miley Cyrus, Britney Spears, Alicia Keys and Amy Schumer among others.

Saavn’s other investors include Tiger Global, Liberty Media, Bertelsmann, Steadview Capital, Ward Ferry Management, Tree Line Investment, Quilvest, Mousse Partners, Wellington Capital Management and former Vodafone CEO Arun Sarin.