Redd Experience Design and Slang Labs Ink Partnership

User experience (UX) design agency Redd Experience Design has tied up with Slang Labs, experts in developing voice-enabled technology, as partners in application design. This is a unique collaboration as Redd is currently working on developing specific voice-enabled design frameworks and standards to be applied across consumer applications, thus increasing their speed, efficiency and ease-of-use.

Slang Labs are experts in technology. They provide a platform to add multi-lingual and multi-modal Voice Augmented eXperiences (VAX) to any app. They understand natural language spoken by users and convert them into actions, like Alexa and Google Assistant, but for specific applications. And unlike the others, Slang Labs will also be focusing on regional languages, which will help penetrate a larger Indian user base.

Speaking about this, Sharan Grandigae, CEO, Redd Experience Design said: “We believe that voice technology is going to drive the immediate future of user interfaces. Slang Labs is ahead of the curve in enabling the rapid adoption and commercialisation of voice-based interfaces by organisations across India.”

Kumar Rangarajan, CEO at Slang Labs, added: “Redd has been an early and strong believer in the power of Voice Augmented eXperiences (VAX) transforming the way people interact with their

favourite apps. We are delighted in being able to partner with them and look forward to building wonderful experiences together.”

Redd Experience Design (www.redd.in) specialises in helping well-known start-ups and enterprises like Urban Ladder, Lenskart, Asian Paints and Discovery Channel develop and deliver superlative user experiences. They have also been consistently pushing the envelope by using cutting-edge technology like EEG headsets to perform usability testing or developing products that merge physical and digital experiences.

Slang Labs focuses on building tools and technologies that enable software makers to bring next generational user experiences to the masses. They consider voice to be an evolutionary technology that can be made to work with existing interfaces and significantly enhance the way end users use their products. They come to the fold having successfully exited Little Eye Labs (that was acquired by Facebook).