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The online ticketing platform Kyazoonga has secured investment of undisclosed amount from chairman emeritus of Tata Sons, Ratan Tata. He made the investment in Kyazoonga in his personal capacity, which the e-ticketing startup plans to use for expansion into international markets including the United States, West Asia, Pakistan and the Caribbean Islands.
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The startup, which has ticketed domestic events such as Indian Premier League and the Pro Kabaddi League, besides international events like the ICC Cricket World Cup and the FIFA World Cup qualifiers, differentiates its offering by focusing largely on sporting events. Kyazoonga is likely to be a ticketing partner for the Rio 2016 Olympics as well.
The platform focuses on developing partnerships with sports franchises, music concert promoters and event organisers. Launched in 2007, the platform sold more than 25 million tickets in 2015, according to the company.