Rana Biswas Appointed APAC Sales Director at Equisoft

Equisoft officially announced the appointment of Rana Biswas, a financial services industry veteran, as its Asia-Pacific (APAC) Sales Director. With its world-class, cutting-edge technology solutions, Equisoft has created and delivered substantial strategic business value for reputed companies in the insurance and wealth management domain across the globe. The company has a global footprint across multiple regions, including United States, Canada, Chile, South Africa and is now scaling up rapidly in APAC, beginning with India.

Shifting client needs and an ever-increasing regulatory scrutiny have created a huge opportunity for modern technologies that could transform the way customer experience is delivered and perceived. Equisoft is playing an active role in helping insurance and wealth management companies modernize their business with its advanced digital solutions optimized through a deep understanding of business goals and challenges.

Equisoft identified APAC as one of the key drivers of the company’s growth and established an office in India in 2016 with plans to scale up progressively in the region. At a time when global challenges are increasing, it is critical for world-wide companies to bring in international leaders who also have local expertise. That’s why Equisoft has hired Rana to be responsible for driving the sales and business development initiatives in the APAC region.

On his appointment, Rana said, “I am very excited with my new role at Equisoft. My key priority is to build a robust customer base across the APAC region. With my expertise, I am sure I will be able to add significant value and deliver positive business impact. Delivering consistent customer excellence will be a key ask from insurance and wealth management companies in the backdrop of margin squeeze, an ever-evolving regulatory framework, macro-economic and political waves combined with new and disruptive business models emerging like Fintech. Equisoft is committed to becoming a strong partner for our clients in the region and providing its world-class technology and deep domain knowledge.”

Simon Richardson, Vice President, EMEA & APAC, Equisoft, said, “At Equisoft, we empower our customers to gain a strong foothold in their respective domains and all our partners have played a significant role in our growth journey. Over the years, Equisoft has built a robust customer base and earned the trust of its clients. As we help them to scale up and keep pace in an automated world, the decision to bring Rana on board will surely step up the game in the region.”

He further said, “Rana is an excellent fit for the Equisoft sales team. His attention to detail gives him an edge in developing comprehensive sales proposals, streamlining client operations, generating cost savings and growing market share. He is a business leader in every sense of the word and we are happy to have selected him after an extensive recruitment process.”

Rana brings over 25 years of experience in the financial services domain spread across insurance, banking and credit card industry. A versatile business leader with a sharp vision for nurturing global businesses, Rana has also worked at leadership positions for SBI Card, GE Capital, Birla Sun Life Insurance and American Express, where he was instrumental in driving successful business strategies that resulted in significant sales increase.