Pundi X unveils Blok On Blok (BOB): The world-first fully blockchain-powered smartphone at IFA 2019

Pundi X has unveiled the new look and name of its fully blockchain-powered smartphone at IFA 2019.

Previously known as “XPhone”, “Blok on Blok (BOB)” is now the official product name to be launched in the market. BOB will be the first smartphone where every bit of data will be executed on the Function X blockchain ecosystem, a novel service framework by improving the existing internet and blockchain architectures. No centralized service providers will be able to keep users’ data while using their services. This means that calls, text and every digital platform the user access will be fully decentralized, giving it a layer of privacy and security.

Data and design under your control

Central to BOB’s features is to allow users to seamlessly switch between blockchain mode and Android mode. Blockchain mode will run on the open source f(x) OS and will contain all of BOB’s decentralized processes, while Android mode will resemble the traditional Android-powered devices many are familiar with today.

BOB will not only give users complete control over their data, it will also let users personalize its design. While BOB’s internal and external design have gone through a long journey ever since it was introduced to the world as the XPhone, BOB offers a customizable design to represent how it prioritizes its users’ needs first.

Each unit of BOB will come with the MOD Assembly Kit, which consists of detachable parts that make up the XPhone’s external look. Users will have fun assembling and building their own BOB, and they’re free to even add external accessories to make the phone uniquely theirs.

Gateway to a decentralized future

“BOB marks a big step forward in our mission of creating a Blockchain Internet, a fully decentralized network where every piece of data shared is under the owner’s control,” said Zac Cheah, Co-founder and CEO of Pundi X. “More importantly, BOB gives a sneak peek of a world powered entirely by blockchain technology, where everyone has control over their own data and everything is executed with the expectations of immutability and transparency.”

BOB will not only serve as the gateway to this Blockchain Internet, being able to use decentralized apps and access blockchain-powered platforms but will also play an integral part in keeping the entire network active, with each BOB unit functioning as a node of the chain.

There will only be 5,000 units of BOB that will be produced and distributed for this batch, serving as prototypes before they become available for retail purchase.

BOB is priced at USD 599 and above and will be available on Kickstarter.