PrimaDollar India appoints existing leader Swati Babel as the CEO

PrimaDollar is one of the UK's leading fintech and trade finance providers. The company has recently appointed one of its existing leaders from the India operations Swati Babel as the CEO. Speaking on her vision for the company in her new role, Swati Babel, CEO, PrimaDollar-India said:

 “At PrimaDollar, we believe in making things easy and uncomplicated by stepping forward towards innovating solutions; which are revolutionary and futuristic. Our cutting-edge fintech platform helps in disrupting the conventional methods of cross-border trades. We take it to next level by digitisation- a need of today and tomorrow. Our current endeavour in the form of a Supply chain trade finance platform not only resolves the most unaddressed problems of the industry but also reinforces the growth in the economy.”

In her new role, she will take charge for planning and implementation of business strategy, business analytics & budgeting for the country.

About Swati Babel, CEO PrimaDollar

Swati has an MBA in Marketing and Finance. She previously worked at PrimaDollar as the Director & Country Head of factoring & trade finance in India since May 2019. In her role, she reported to the company’s Group CEO and COO. Before that, she has worked with some of the Govt of India backed financial institutions in India. Some major names include IFCI Factors Limited and, SBI Global Factors Limited.

Swati has also worked on a senior Pan India role with leading investment banking firms. Further, she even moved on to start her own venture BridgeGap Financial Services wherein she handled all conventional & non-conventional financial products for Mid & Large Corporates by applying her 1 and half decade of banking experience.

At PrimaDollar, Swati has successfully managed to adjust the company’s successful supply chain trade finance platform. It now fits the Indian market requirements. Through its Indian operations, the company has also been supporting larger Indian importers and exporters with supply chain trade finance across its digital platform. And Swati has been monumental to the company's Indian success.