Paytm now helps you locate 'Nearby' merchants in its app

PM Narendra Modi's announcement of demonetization of Rs 500 and Rs 1000 notes, has left many with no other option but to try online payment services and gateways. Taking complete advantage of the new tide, digital wallet companies like PayTm, FreeCharge and Mobikwik are witnessing exponential growth in terms of users.

To give a further push to this momentum, Paytm has announced a 'Nearby' feature that will make it easier for users to locate nearby merchants that accept the wallet.

With over 2 lakh merchants included in the first phase, Paytm 'Nearby' will carry a directory of over 8 lakh Paytm's offline merchants and partners across India. People with limited cash can browse through a list of shops & locations near them that offer services like accepting Paytm, adding cash to Paytm wallet, and upgrading accounts by doing KYC.

Sonia Dhawan - DGM, Paytm, said, "At Paytm, our approach has always been to build an ecosystem that benefits both merchants & customers. I am confident that while our customers will appreciate the increased convenience of finding Paytm services near them, our merchants & partners will value the exponential increase in visibility and new business 'Nearby' feature will bring.

"This is a great example of how mobile technology can drive business across the retail industry by redefining the hyperlocal space," She further added.