OYO using data science to read consumer behaviour

BANGALORE, INDIA: To cater to the varying needs of today’s travelers, hotel aggregator, OYO is now studying consumer behavior using qualitative and quantitative data science research.

Ritesh Agarwal, Founder & CEO of OYO at Tech in Asia's conference in Bangalore shared how the firm is using data science insights to enhance its offerings.

“Our data scientists use natural curiosity and innovative tools to derive deep insights into customer behavior. These insights not only help us improve our service but also take effective business decisions,” said he.

So how OYO does that?

OYO records more than 750,000 bookings every month as its network consists of over 65000 rooms across 7000 hotels in India.

“As one of the exploration exercises, our data science team plotted the normalised geo-locations of our booking sources. When they rendered the locations of approximately 2 million bookings on a blank chart, a complete map of India emerged. We probed the data further in order to better understand our customers, changing travel-behaviors and the various interventions that impact their decisions and choices,” explained Ritesh.

Some of the insights thrown up through this exercise can be seen below in the inforgraphic published by OYO: