OnePlus opens its first authorized offline store in India

Chinese smartphone manufacturer OnePlus has inaugurated its first offline store called "OnePlus Authorised Store" in India which offers users a chance to purchase its products. The new OnePlus Authorised Store, located in Vile Parle(West), Mumbai is part of the smartphone's plans to create more offline touch points across the country to allow users to experience the phone sales.

Vikas Agarwal, General Manager, OnePlus India, said, "The new 'OnePlus Authorised Store' is designed to complement our online first business strategy and also attract new users while serving as a destination for our fast-growing community to experience and purchase OnePlus products."

OnePlus had previously partnered with Croma to provide access to OnePlus products. Also, earlier this year the company launched its flagship experience center in Bangalore.

To celebrate the occasion OnePlus is offering free Bullet V2 earphones on the purchase of any OnePlus smartphone to early buyers who visit the OnePlus Authorised Store.

The announcement also comes at a time when OnePlus 5T Lava Red is going on sale in India. The new color variant went on sale on Amazon.in, OnePlus Store, select Croma stores as well as OnePlus experience zones in Bengaluru, Mumbai, and Delhi NCR. The Lava Red variant is priced at Rs. 37,999 and comes in 8GB RAM, 128GB storage model.