OnePlus looks to strengthen offline presence in India

OnePlus, the Chinese smartphone maker is gradually increasing its presence in India. After launching its first experience store in Bangalore, the company started selling the OnePlus 5 smartphones through select Croma stores in India.

Now the company wants to boost its offline presence further with authorized brand stores in markets like Delhi, Mumbai, Bangalore, Hyderabad, Pune, Chennai, Kolkata, and Ahmedabad. It currently operates one such outlet in Mumbai. It is also looking for locations for experience stores in Delhi and Mumbai.

Vikas Agarwal, OnePlus GM for India, said, OnePlus devices are available in only 20 Croma outlets. However, the vendor plans to launch its products in over 100 outlets of the chain. Agarwal added that the brand is also in talks with other large-format consumer electronics and mobile retailers in India who can provide a good experience to the consumers.

The Chinese brand has become the largest premium Android smartphone brand in India. Now the company is looking to increase its market share in the country by expanding its offline presence.