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Olympics, Manchester United set digital transformation goal

Two of the world's most loved sporting events Olympics and soccer's Manchester United are scripting a digital transformation journey

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Sonal Desai
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MUMBAI, INDIA: Two of the world’s most loved games, the Olympics and soccer have undertaken a digital transformation journey. After all, the sporting community is all about communicating with fans!

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Canopy - the Atos cloud - provides secure cloud IT infrastructure for the Pyeongchang 2018 Winter Olympics using EMC Cloud Powered IT

Atos, an international player in digital services and Worldwide IT Partner for the Olympic Games, has announced that the Pyeongchang 2018 Winter Olympic Games will host all its application on cloud powered by EMC technologies.

The new cloud is being built by using the Canopy enterprise private cloud and VCE’s Vblock-a converged infrastructure solution.

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The applications will be chief used to distribute results to the world media. It will also support the core planning systems to recruit volunteers, support workforce management, and manage competition schedule and process accreditations for athletes, media and the wider Olympic family.

The new infrastructure will be first put to use in August to test the Competition Schedule and the Workforce Management systems that will be used by the Pyeongchang Organizing Committee from the end of this year. The PoCs and tests will continue through September 2015.

Jean-Benoît Gauthier, IOC, said, “The delivery of the secure cloud, IT infrastructure to support all Olympic Games from 2018 is a major milestone in our digital transformation.”

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Patrick Adiba, Group Chief Commercial Officer, CEO, Major Events, Atos, added, “As is the case for many businesses, the move to the cloud brings many benefits For the Olympic Games. It takes away the need to rebuild an entire infrastructure for each of the Games, which is both timely and costly. It also helps the IT team to react faster and to anticipate new needs and perhaps most importantly, it provides flexibility. As the Olympics do not need to operate at full capacity all the time, a cloud infrastructure will enable computing power to be scaled up and down to meet demand and ensure the best experience for users.”

Meanwhile, Manchester United has appointed HCL Technologies as its official digital transformation partner.

As part of this partnership HCL and Manchester United will explore a number of digital initiatives to transform the experience of the Club’s 659 million global followers.

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As the first step, HCL will create a state-of-the-art United Xperience Lab to be housed within the iconic Old Trafford stadium, which will make it the seventh such lab across the world. Within the lab, HCL and Manchester United will explore ways in which the Club can use technology to create a unified fan experience for supporters; and in the process set a new engagement benchmark in the world of sport.

According to Richard Arnold, Group Managing Director, Manchester United, “Our partnership with HCL is a first for Manchester United. We hope to demonstrate best practices within the industry to generate new ideas that leverage the latest technology in the digital landscape. It is a very exciting prospect and the possibilities of what we can achieve are endless. Through digital transformation we hope to change the way in which our fans experience and interact with Manchester United.”

Anant Gupta, President & CEO, HCL Technologies, said, “With enterprises facing an explosion of digital content and experience interfaces there is a growing need for a partner who can orchestrate these value chains and harness them for business benefits. Our partnership will create a prototype for successful digital co-innovation in any industry/organization in the world.”

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