OLX launches a new initiative to promote online safety

Online classifieds portal, OLX has launched its consumer safety initiative, OLX Webwise. The initiative aims to raise awareness among users about measures to keep oneself safe while transacting online. Under Webwise, OLX will be promoting online safety through its initiatives which includes, Product updates, User safety guidelines, Awareness programs with Law Enforcement Authorities and Customer support.

Keeping user experience at the heart of the platform, OLX has been working towards building a safe and secure product. The current mobile app features Mandatory registration login, Chat first interactions and Hyper-local browsing, which takes away the inconvenience of interacting with unknown users.

With its Social media channels, OLX is addressing some of the prominent issues faced by users by urging them to follow simple tips such as – avoid making advance payments, meet at public places to buy/ sell, make transactions face-to-face and verify product before buying. By addressing these issues, OLX wants to nudge users to wisely take actions to safeguard themselves online.

OLX India also works closely with Law Enforcement Authorities and Civil Society Organizations to conduct workshops with Cyber-crime cells on emerging trends in online space and assisting them with tools for their investigation. In 2017-18, OLX facilitated workshops with police authorities in Noida, Gurgaon, Bangalore and Ahmedabad and hopes to continue it this year too.