Ola launches lightweight 'Ola Lite' for regions with poor internet connectivity

Cab hailing firm Ola has launched a lightweight version of its app named 'Ola Lite' that works in areas with poor internet connectivity. The Ola Lite will target consumers in tier II and tier III in the country. The app is available to download from Google Play Store.

Introducing the Ola Lite app. Uses less space on your phone, loads fast, works even in low connectivity! #KeepItLite pic.twitter.com/y54iqJdYQq

— Ola (@Olacabs) December 21, 2017

Ola Lite app consumes less than 1MB space and loads within 3 seconds without ever compromising on the booking experience. The app is aimed at simplifying accessibility to reliable commute. With Ola Lite, booking autos, taxis, outstation cabs and rental cabs with hourly packages gets easier and hassle-free.

The Lite app has booking features such as mobile number based signup instead of email, the app brings all fares upfront allowing the user to choose what works best for them, a crisp and clear ride information screen, and offering navigation on demand to save on data loads.

Ola, Vice President, Rajiv Thondanoor said, "Our solutions such as Progressive Web App and Offline Booking tackling similar challenges have already set the tone for our sharper focus on emerging cities and towns." He further added that with the launch of Ola Lite, the company is confident that it will enable and ensure access to on-demand affordable transportation whenever consumers need it.